About RSA XB

The orchestration layer for cross-border logistics.

RSA XB isn’t logistics software. We run cross-border logistics from end to end. That means air and sea freight, customs clearance, fulfilment, and last-mile delivery, all as one network that freight forwarders, consolidators, and 3PLs can plug into and run as their own.


Our story

RSA Cross-Border was carved out of RSA Global, a Dubai-headquartered logistics group, and emerged from stealth with a $1.5M seed round led by 21 Ventures to build a software-first solution for cross-border e-commerce, with an initial focus on the India-to-UK, India-to-Europe, and India-to-GCC corridors.

From commercial headquarters in Dubai and operations in India, we’re deploying that capital to expand our AI platform, scale India capacity, and deepen our UK, Europe, and GCC corridor networks.

Read the announcement

Our way of doing logistics.

There’s an old way to build a technology company in an asset-heavy industry like logistics. You stay light, build a tool, maybe a booking system, a dispatch app, or a tracking API, and you sell it to the incumbents who run the actual business. Airbnb could have been boutique booking software. Uber could have been taxi dispatch. Tesla could have been self-driving software. They each decided to build the whole thing instead.

So did we. We run the logistics end to end. That means air and sea freight, customs clearance, fulfilment, and last-mile delivery. The software is our edge, and it sits on top of the carrier engines operators already run, so nothing has to be ripped out. The last era of technology sold tools to the industry. This one builds the whole thing.

We’re not doing this to compete with the industry. We’re doing it to lead it. We’re building an ecosystem, not a walled garden. The AI we build, and the best practices behind it, get shared with our customers and vendors, so the benefits reach the whole field. We want to disrupt cross-border logistics by bringing everyone along, not by leaving them behind.


Leadership

Denis Konoplev

Co-Founder & CEO, RSA Cross-Border

Built and scaled four enterprise technology businesses across the UK, US, and GCC.

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Pavan Kumar TV

Co-Founder & CTO, RSA Cross-Border

25 years in technology leadership, AI/ML, and enterprise platforms.

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Abhishek Shah

Co-Founder & Group CEO, RSA Global

Leads the group backing software-first logistics.

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