Why we're building the orchestration layer for cross-border logistics
Cross-border logistics is one of the most important industries in the world. It's also one of the most fragmented.
A single parcel moving from a warehouse in India to a doorstep in the UK passes through air freight, customs clearance, and last-mile delivery — usually three different companies, three different systems, and three different data formats that don't talk to each other. Every handoff is a place where visibility drops, cost creeps in, and something breaks.
The companies that ship these goods — freight forwarders, consolidators, and 3PLs — know this better than anyone. They're sophisticated operators. But to build their own end-to-end service, they've historically had two bad options: lock themselves into someone else's stack, or spend years and millions building the technology and operations from scratch.
We think there's a third option. That's what we're building.
The thesis
RSA XB is a modular, plug-and-play network for cross-border logistics. Our customers launch their own branded end-to-end service across air freight, customs clearance, and last-mile delivery — and they choose which legs to run on our operations and vetted partners, and which to keep with partners of their own.
Underneath that sits a layer of AI tooling that accelerates the commercial work and automates the operational steps that have always made cross-border slow and inconsistent. A proprietary platform orchestrates the handoffs across every leg and pools volume, so a logistics company of any size can access economics that used to be reserved for the giants.
The point isn't to replace these companies. It's to give them the network and the technology to scale faster than they could alone.
Spun out of RSA Global, backed to scale
RSA XB was carved out of RSA Global, a Dubai-headquartered logistics group, and we emerged from stealth with a $1.5M seed round led by 21 Ventures. We've grown 10% week-over-week for the past twelve months, with an initial focus on the India-to-UK, India-to-Europe, and India-to-GCC corridors.
From our commercial headquarters in Dubai and operations in India, we're using that capital to expand the AI platform, scale India capacity, and deepen our corridor networks.
The product family
The AI tooling isn't abstract. It ships as a family of products that plug into the workflows our customers and partners already run:
- XB ClearanceFlow — AI-native customs processing that connects to broker systems and automates compliance submissions.
- XB TrackingBridge — unified, cross-carrier tracking that fills the visibility gaps traditional APIs leave behind.
- XB AddressIQ — address validation and normalization that cuts failed deliveries.
- XB Shiprate — rate shopping and quoting across fragmented carrier rate cards.
- XB Freight — a freight forwarding platform for quoting, booking, and shipment visibility across air, ocean, and ground.
- XB Alfred — an AI email agent that understands logistics-specific language and automates the inbox.
Each one does a real job on its own. Together, they're the tooling layer for a network that any logistics company can build on.
What's next
Cross-border e-commerce is growing fast, and the logistics sector underneath it is going through a major shift — service providers are getting more sophisticated and going after the global market. We're here to give them the services to create those networks and the technology to scale them.
If you run cross-border logistics and you're thinking about building your own end-to-end network, .